As users become more demanding with regards to the consumption of multimedia content, the importance of measuring their level of satisfaction is growing. The difficulty in terms of time and resources for assessing the Quality of Experience (QoE) has popularized the use of objective QoE models, which try to emulate human behavior regarding the playback of multimedia streaming. Some objective QoE models existing in the literature are based on the bitrate. However, the PSNR (Peak Signal-to-Noise Ratio) or VMAF (Video Multimethod Assessment Fusion) have been proved to be metrics with a closer relationship with the QoE than the bitrate. This paper proposes three new models to measure the QoE analytically in DASH (Dynamic Adaptive Streaming over HTTP) video services. The first is based on the bitrate of the displayed video segments, whereas the second and the third are based on the PSNR and VMAF of each video segment, respectively. The proposed models are compared to the ITU-T standard P.1203 as well as the bitrate-based QoE model proposed by Yin et al. Moreover, the paper presents a subjective study, which confirms the validity of the proposed models. The models are validated by using different DASH adaptation algorithms. In this sense, this paper also presents a DASH ABR (Adaptive Bitrate Streaming) algorithm called Look Ahead, which takes into account the inherent bitrate variability of the video encoding process in order to calculate, in real time, the appropriate quality level that minimizes the number of stalls during the playback.
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