The current wide range of heterogeneous consumption devices and delivery technologies, offers the opportunity to provide related contents in order to enhance and enrich the TV consumption experience. This paper describes a solution to handle the delivery and synchronous consumption of traditional broadcast TV content and related broadband omnidirectional video content. The solution is intended to support both hybrid (broadcast/broadband) delivery technologies and has been designed to be compatible with the Hybrid Broadcast Broadband TV (HbbTV) standard. In particular, some specifications of HbbTV, such as the use of global timestamps or discovery mechanisms, have been adopted. However, additional functionalities have been designed to achieve accurate synchronization and to support the playout of omnidirectional video content in current consumption devices. In order to prove that commercial hybrid environments could be immediately enhanced with this type of content, the proposed solution has been included in a testbed, and objectively and subjectively evaluated. Regarding the omnidirectional video content, the two most common types of projections are supported: equirectangular and cube map. The results of the objective assessment show that the playout of broadband delivered omnidirectional video content in companion devices can be accurately synchronized with the playout on TV of traditional broadcast 2D content. The results of the subjective assessment show the high interest of users in this type of new enriched and immersive experience that contributes to enhance their Quality of Experience (QoE) and engagement.
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